{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49c3abc8\"></iframe>","width":"100%","height":180,"duration":2509,"description":"This is the first part of the chat with Maurice Doyle. He's the CEO of Compass Box Whisky. He's a coach and brings three decades of industry experience, having held senior leadership roles at Bacardi, William Grant and Sons and Suntory. I hope you will enjoy our chat.\n\nMain Topics Discussed:\n\nFrom 0 to 1 Bottle\n\n- Conceiving of your brand\n- Differentiating yourself\n- Why people drink\n\nFrom 1 Bottle to 1 Case\n\n- Building Demand Efficiently\n- The importance of repeat consumers\n- The value of On-Trade\n\nFrom 1 Case to 1 Pallet\n\n- Expanding your drinks range\n- The power of consistency\n- Always think of the second sale\n\nAbout the Host: Chris Maffeo\nAbout the Guest: Maurice Doyle","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}