{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Validate Your Business Idea in 3 Steps (The Right Way) with Josh Pigford at Baremetics","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49c3ede4\"></iframe>","width":"100%","height":180,"duration":2749,"description":"How to validate your business idea, the right way.\nMarketers have become obsessed with conversion optimization over the last few years.\nWe're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen?\nWe tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry.\nTopics covered:\nThe unexpected reason why most new businesses won't become scalable\nHow to quickly generate a compelling business idea that attracts an audience\nWhy you shouldn't always listen to your customer feedback\nWhat holds back aspiring entrepreneurs from achieving their goal\nWhere to find your target market in any industry\nWhy waiting list landing pages aren't the best validation for your product\nThe popular tactic that is ruining your sales email campaign\nWhy we should stop optimizing for conversion rates\nWhat the most human marketing strategy is today\nAnd more...\n\nResources mentioned:\nBaremetrics\nBuffer\nInVision\nWebflow\nMarvel\nStripe\nHotjar\nGrowth Hacking is Manipulation\nTree House\nData Camp\nJosh Pigford on Twitter: @shpigford\njosh@baremetrics.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}