{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The psychology of Starbucks Rewards","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/49d28f63\"></iframe>","width":"100%","height":180,"duration":759,"description":"People love Starbucks. \n\nBut its loyalty app - Starbucks Rewards - is no slouch either. \n\nConsidered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.\n\nBut how did Starbucks Rewards become the king of loyalty programs? \n\nUnsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}