{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"AI Ads & Networking: Victoria's Marketing Odyssey","html":"","width":"100%","height":180,"duration":1487,"description":"Embark on an enthralling voyage through the career trajectory of Victoria Richardson, as she transitions from her humble beginnings in the dish machine industry to spearheading AI advancements in advertising. Navigate through the intricate landscape of marketing evolution, agency dynamics, and the delicate balance of empowering individuals in this captivating episode brimming with invaluable insights and a touch of glamour!Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Victoria's unexpected career path.Transitioning to AI advertising.Importance of partnership models.Building a business without burnout.Strategies for go-to-market evolution.Resources:AiAdvertisingPodcast ChefConnect Victoria Richardson:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:05:37 - We had gotten a few different companies. They were rebranding, they were repositioning in the market. We really didn't have anything to support salespeople. So they ended up hiring this agency to help them just generate leads so that they could do presentations and start to close clients. What we shortly found out was that really, that was the wrong model for us. We really weren't set up in a way to support internal salespeople. We kind of needed to take it a little slower. And so we dissolved that team. It took about a year after that21:55 - I think it's important because things are obviously rapidly changing and especially with AI coming on, it's like, you know, the greatest and now there's other tools out there and there's other systems. And so just kind of being flexible and experimental in what you do, I think is a really important lesson for any marketer. Networking I think is a really great thing. Again, I don't subscribe to you can do everything alone or that you should do everything alone. I think building trusted networks and people that you can bounce ideas off of and people that you can leverage and refer to, I think is a really great thing to do as...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}