{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Mental Selling: The Sales Performance Podcast","title":"Ep 096 Building Your Personal Brand in Sales","html":"","width":"100%","height":180,"duration":2017,"description":"LinkedIn has evolved beyond being just a digital resume for job hunting. It’s now a powerful tool for building your personal brand.\n\nNatasha Walstra, Founder and CEO of NearPoint Strategies, shares how sales professionals can leverage online platforms to build trust, connect with prospects, and increase sales. She shares her own journey, from struggling as an introverted salesperson to becoming a credible thought leader in her industry by building a strong online presence. \n\nIn this episode, you’ll learn:\n1. Beyond Surface-Level Personalization — Why superficial outreach in sales just doesn't cut it, and how deeper personalization can help you connect better with prospects.\n2. Mastering LinkedIn Consistency — The essential role of LinkedIn in building your personal brand, and how consistency is key to doing that.\n3. Embracing Empathy and Integrity in Sales — How understanding your prospects helps build long-lasting relationships and trust.\n\nResources:\nNatasha Walstra’s LinkedIn: www.linkedin.com/in/ndwalstra/\nNearPoint Strategies: www.nearpointstrategies.com/\n\nJump into the conversation:\n(00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Natasha Walstra\n(01:55) Natasha's journey into sales\n(06:37) Benefits of being an introvert in sales\n(08:22) How to create your personal brand\n(12:58) Authentic selling and thought leadership\n(16:16) Building credibility through a strong online presence\n(23:23) Mistakes salespeople make when using LinkedIn\n(29:11) The importance of empathy and integrity in sales\n\nFor more related content and information about improving sales performance, visit us at www.integritysolutions.com/","thumbnail_url":"https://img.transistorcdn.com/wTmvIBGIIFBLd-87ghmJdY0pgprKsP8jtboZQggUaf8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNzQ5/ZDgzYmVjYzM1ZDli/ZTIzNTlkYzg1YTBi/ZTQ0Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}