{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"127 How CPAs Can Use YouTube Videos to Accelerate Growth with Hannah Smolinksi, CPA","html":"","width":"100%","height":180,"duration":1920,"description":"Today I speak with Hannah Smolinksi, CEO of Clara CFO Group, on her meteoric YouTube rise. \nLess than 1 year ago, Hannah had less than 100 subscribers on YouTube and a few dozen on her email list. Today, she has more than 16,000 YouTube subscribers and more than 8000 people on her email list. Hannah talks with us about her success and how it has impacted her business growth. \nWhat has been the impact on her business?\n Because the lifetime value of clients is really high, there is years of value from producing videos\nOpened up different opportunities - Hannah is now the Senior Advisor to Upside Financial, where she educates CFOs on PPP-related legislation\nCreates truly passive income once created - like webinars that are paid afterwards\n\nCPAs can struggle with content marketing - it can be too shallow and doesn’t “grab”. \nHannah suggests listening to what people ask you the most, then responding to what people are asking. If they are asking the same question over and over again, accumulate the most common questions you get asked and then create videos from there. \nThere are a wealth of KPIs and metrics to pay attention to, but most important to watch are:\n Total Views\nDuration - keep it around 5 minutes\nLook at the videos that get the most views, and do more around the topics that get the most views. Hannah found that videos for Sole Proprietor videos get high viewership. \n \nDigital Products\nThere is an opportunity to do a CFO service in a 1:many model by breaking it down into something much smaller. For example, you can hone in on budgeting or cashflow, and building targeted, micro courses directed at a narrow audience.\nHannah is building out a product ladder that includes paid webinars, advisory retainer, and more. \nIf you want to start a YouTube channel, decide to do it and: \n be consistent\nlearn from what other CPAs who have lots of views - what are their videos about\nfind out what people are watching\n\nSEO tools\nYou can use these SEO tools to find out what...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}