{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Vinyl Underground","title":"Morning Choir: The Crew Building Durham’s Underground Electronic Scene","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4b1e92eb\"></iframe>","width":"100%","height":180,"duration":3072,"description":"Tony Technique and guest co-host DJ Halo welcome Durham’s Morning Choir crew (Joe/Wolf, Sean/Seance, and Selly) to discuss how the organization formed in 2019 out of earlier projects like Sugar Society and Cult Entertainment, inspired by rave-style community energy at The Fruit. They explain their mission to facilitate electronic music, the high costs and long lead times of producing events, and their careful artist-booking process using personal playlists, genre focus, market fit, streaming metrics, and agent relationships. The group outlines their marketing playbook, dedicated following, and email list, reflects on COVID’s impact, touring-artist riders, and frustrations with Live Nation/Ticketmaster and investor-driven entertainment. They share personal backgrounds in music and production, emphasize supporting local DJs through submissions, preview upcoming fall shows, tease a November headliner, and mention plans to produce events for other promoters.\n00:00 Show Intro and Setup\n01:03 Meet the Morning Choir\n02:20 Origins and Mission\n04:19 Triangle Scene Talk\n07:36 Post-COVID Event Reality\n08:49 Booking Strategy Breakdown\n11:45 Marketing Playbook\n14:14 COVID Launch Story\n16:27 Riders and Weird Requests\n18:10 Live Nation and Capitalism\n23:59 Sean’s Artist Journey\n26:44 Production Career and Content\n28:44 How Booking Shapes Sound\n29:22 Bookings Shape Taste\n29:54 Producer vs DJ Identity\n30:33 Joe’s Techno Origins\n31:13 From Tragedy to Marketing\n33:04 Facilitating Not Headlining\n34:10 Local Slots and Set Times\n36:28 DJing With a Message\n38:50 360 Setup and Event Series\n39:37 Staying Anonymous and Allure\n40:36 Guest List and Pager Tangent\n42:35 Fall Shows and Big Tease\n44:47 Producing Events for Others\n45:47 Garth Brooks Rabbit Hole\n48:39 MJ Conspiracy Talk\n50:26 Wrap Up and Subscribe","thumbnail_url":"https://img.transistorcdn.com/qgBQBCcZ7D08ljfmENcK_8j4XohRjdO9FxUOX7eiNow/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMDIz/NDBlMmIyYjNhZDc4/NGIyYmM2ZTEzNGU4/ODVmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}