{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good","html":"","width":"100%","height":180,"duration":2541,"description":"In this latest episode of Brand Growth Heroes, we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely.\nSince we last chatted to Ben on the show, Tony’s Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.\nIn this episode, Ben and Fiona dive deep into the progress Tony’s Chocolonely has made, covering:\nTheir growth and performance and market share in the UK\nExciting new product launches and brand innovations\nBut most importantly, the impact of Tony’s Open Chain on the Cocoa industry.\nWe also discuss the brand’s unique approach to marketing, including:\nThe learnings from their Advent Calendar launch\nThe UK Sweet Solutions campaign that captured media attention\nBalancing awareness of critical cocoa supply chain issues with Tony’s playful tone of voice—all while reminding consumers just how delicious their chocolate tastes\nWhat’s happening next?\nUseful Links:\nTony’s Chocolonely Website\nTony's Chocolonely LinkedIn\nBen Greensmith LinkedIn\nFollow Tony’s Chocolonely on Instagram\nFollow Tony’s Chocolonely on Facebook\nIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!\nYou won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.\nIf you find Brand Growth Heroes episodes useful, then imagine spending 12 weeks on a Mini MBA programme run by host Fiona Fitz: The Brand Growth Heroes Mini MBA 2025 powered by Alantra will be open for applications on January 6th.\nPlease don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}