{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Good Builder Podcast","title":"The Daily Dose #331 | Matt Hope on Wattle Court, Thirteen Weeks And The Builder You Choose","html":"","width":"100%","height":180,"duration":3248,"description":"Az sits down with Matt Hope, founder of Wattle Court, on building a franchise brand that is bigger than the person who started it.\nHope has run building companies and led one of the strongest performing segments of a major group. Wattle Court is the first brand he has built from scratch, and he explains why he turned down the obvious name, what the wattle tree has to do with the first homes constructed in Australia, and why the street he grew up on in regional Victoria ended up on the sign.\nCovered in this episode:\nThe origin of the Wattle Court name, and why a builder trading under his own name is building something he cannot sell.\nExclusive territories. Why one builder given a whole market outperforms three builders splitting it, and what it does to the way franchisees help each other.\nThe thirteen week onboarding program, and why none of it is about construction.\nMarket confidence after the federal budget, the drop in new home construction searches Hope is seeing across the market, and why franchise enquiry rises when the phones go quiet.\nInternal design and drafting, with plan redesigns back to franchisees inside twenty four hours.\nAI takeoffs in development, taking a quoting job from eight hours to one.\nSite presentation, reviews and trust, and why all of it is marketing whether builders call it that or not.\nWhere the brand goes next across regional Queensland, New South Wales and Victoria.\nHosted by Az, brought to you by The New Home Electrical Specialist.","thumbnail_url":"https://img.transistorcdn.com/kfWyLokmOh8IknRiu8hFWliTL287_yQe0yBgRNp7WJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZmE4/MDdmMWNmOWU1Yjc4/ZGU2OTIxYTcwOTk0/OTk3YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}