{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage","html":"","width":"100%","height":180,"duration":3759,"description":"Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm. She explains 4 key areas that are essential for effective media coverage that positively impacts your bottom line. It’s an episode that will surely get you thinking, and it’s one not to be missed! Outline of This Episode [0:45] Lorraine Sanders is my guest for this episode of The Successful Fashion Designer [4:45] Lorraine shares the stories behind Spirit of 608, FEST brands, and PressDope [10:09] The importance of creating opportunities for yourself in your career [24:13] Build your network of connections before asking for fashion media coverage [31:35] Answer THIS question for more successful fashion media coverage [42:04] Set your media coverage goals and maintain your connections [55:00] This is what it looks like to work with Lorraine’s company, PressDope #1 - Build a solid list of potential publications and writers One drawback to not utilizing a PR firm in fashion media is not having the credibility of the agency to back up your “ask.” Before you can ask a journalist to cover your product or brand, you first need to identify prospective publications that fit into your niche market. Start by building a solid list of those highly targeted people. Building a relationship with potential writers should be your priority long before asking them for coverage. Then, determine what content you’re going to pitch to which writers. Keep in mind that you should always be asking yourself, “What do I want to get out of this press coverage?” If you’re not clear with your fashion media publication goals, you’ll waste time and money without seeing any positive impacts on your bottom line. #2 - Help writers answer this question, “Will my readers think more highly of my...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}