{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"AJ Patel: Inside the Growth Engine of a Luxury Skincare Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4bb5d4d8\"></iframe>","width":"100%","height":180,"duration":2412,"description":"AJ Patel is the SVP of Global Growth at U Beauty, a fast-scaling luxury skincare brand that just launched a Sephora partnership.Expect to hear about:– Career Shifts: Why AJ moved from analytics into commercial growth, and from Unilever to a startup.– Growing Without Promos: Why U Beauty limits discounts and focuses on education over price cuts to build long-term brand trust.– Sephora: How the Sephora partnership came together and why AJ sees it as an awareness and credibility engine.– Creative > Targeting: Why creative is now the primary growth lever on Meta, and how U Beauty tests 100+ creatives per month to scale efficiently.– Profit Over Growth-at-All-Costs: Why AJ prioritizes retention, margin, and long-term brand health as U Beauty scales.Find AJ on:LinkedIn – https://www.linkedin.com/in/aj-patel-ecommerce/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}