{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Riding Tandem","title":"#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2","html":"","width":"100%","height":180,"duration":1661,"description":"In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your strengths, and align your marketing efforts with your goals.\n\nKey Points:\n\nThe Overwhelm of “Shoulds”: Learn how the pressure to be everywhere can actually hurt your business.\nThe Instagram Example: Vivian explains why TandemWorks decided to stop chasing Instagram for its results and focus on channels that truly matter.\nThe Three-Part Funnel: Attract, Engage, Connect – a simple framework for creating impactful marketing strategies.\nPersonal Reflection & Action: Reflect on which marketing activities you should let go of and what truly resonates with you.\n\n\n👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going!\n\n🔔 Subscribe & leave a review to support the show!\n Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.\n\nUnpacking this episode min by min: \n\n00:00 Introduction to Marketing Mindset Shifts\n03:20 Overcoming Marketing Overwhelm\n12:49 The Three-Step Marketing Funnel\n17:08 Aligning Marketing with Goals and Resources\n22:24 Simplifying Marketing for Success\n\nRelated Episodes:\n\n#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam\n\n#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success\n\n#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1\n\n\nVivian Kvam:\nLinkedIn - https://www.linkedin.com/in/viviankvam/\nEmail Vivian - vkvam@thetandemworks.com \nReach out! Send your feedback and comments with this survey. \nBook a 1:1 Mentoring Session...","thumbnail_url":"https://img.transistorcdn.com/ieanonfQa-yze4_G0x70pIibWQsSpqJEC_uFCSM1Jog/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MDE2LzE2NjQ5/MzExMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}