{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Supercharge Your PLG Strategy with Interactive Demos with Natalie Marcotullio of Navattic","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4bdb010a\"></iframe>","width":"100%","height":180,"duration":2277,"description":"Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳Here are some of the key topics that Natalie and Paris discussed in this episode:• (2:20) What is product-led growth?• (5:02) How can SaaS B2B businesses use interactive demos?• (7:19) How can interactive demos increase the quality of your conversions?• (10:32) When do you need an interactive product demo?• (13:18) How to drive product-led growth with interactive demos in 7 days• (14:40) What are the benefits of interactive demos for customers?• (22:01) Has content marketing shifted from blogs to LinkedIn?• (30:36) How Navattic became a leader in the \"interactive demo\" categoryGuest:LinkedInNavatticSee more:Hop OnlineParis ChildressLinkedIn PTM Page","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}