{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"The content powering a 40% increase in discovery calls - with Meredith Metsker","html":"","width":"100%","height":180,"duration":2930,"description":"Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.Here’s what we covered:(0:00) Intro(2:38) Marketing drives demand(5:24) Create vs. capture demand with content(10:29) Meredith’s content strategy(13:14) Downloads and subscribers growth trends(18:07) The content platform that has had the biggest impact(20:19) How to do this as a 1 person content team(25:16) Being the face of your company’s content brand(29:35) How to measure content strategy success and ROI(33:05) How to know if this content strategy will work for you?(37:00) Creating effective CTA’s in your content(42:17) The people doing content well that Meredith is studying(46:26) The B2B content trends Meredith is most excited about__Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.To learn more, go to hatch.fm.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}