{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cheat Code & Friends","title":"Customer Obsession, Trust and Modern Marketing - Season 5: Episode # 91","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4c14f52f\"></iframe>","width":"100%","height":180,"duration":2478,"description":"Looking for insights on customer obsession, trust, and what modern marketing leaders should actually be focusing on? This episode has you covered.In this episode of the Cheat Code + Friends podcast, Matt Heinz shares why the best marketers are still solving many of the same problems they were solving twenty years ago. Despite the rise of AI, automation, and new go-to-market tools, he argues that customer understanding, trust, and buyer confidence remain the foundations of sustainable growth.Matt explains why too many companies get distracted by technology before deeply understanding the customers they're trying to serve. He discusses sales and marketing alignment, brand building, customer confidence, and why great marketing should help buyers make better decisions, not just generate more leads.Chapters00:00 The Evolution of Tech Conferences09:00 Navigating the Changing Landscape of Marketing19:00 The Role of CMOs in Modern Marketing22:04 Cultural Change in Marketing24:34 Rethinking Marketing's Role26:18 Trust and Marketing Leadership28:54 The Evolution of Marketing Metrics30:11 Challenges in Early-Stage Marketing32:26 The Importance of Brand Credibility34:54 Building Customer Confidence39:20 The Comeback of Events42:28 Creative Approaches to Events47:10 Budgeting for Marketing SuccesReferences in the Show:https://www.gartner.com/en/newsroom/press-releases/2026-02-23-gartner-survey-reveals-cmo-ai-blind-spot-as-65-percent-expect-role-disruption-yet-only-32-percent-say-significant-skill-changes-are-needed https://www.forrester.com/blogs/predictions-2026-marketing-agencies-resign-their-agency/ Quote of the Show:“I see so many CMOs burn out just trying to do the right thing and just really challenged because you're not playing with a full deck. You're given this many cards and you're still expected to win.” - Matt HeinzWays to Tune In:Spotify: https://open.spotify.com/show/5GpM8myxsUinc5bfLIbjJz?si=0af576adfb8e49f8 Apple Podcasts:...","thumbnail_url":"https://img.transistorcdn.com/AoPG3flkss3fsfc-m7ywyJ39XTunoIaKRubQ7PAkerg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNWVl/YWZiNDRlMGVlYjVi/MmE4MzhjNWQ1ZWMz/NDZmMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}