{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cheat Code & Friends","title":"Customer Obsession, Trust and Modern Marketing - Season 5: Episode # 91","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4c14f52f\"></iframe>","width":"100%","height":180,"duration":2478,"description":"Looking for insights on customer obsession, trust, and what modern marketing leaders should actually be focusing on? This episode has you covered.\n\nIn this episode of the Cheat Code + Friends podcast, Matt Heinz shares why the best marketers are still solving many of the same problems they were solving twenty years ago. Despite the rise of AI, automation, and new go-to-market tools, he argues that customer understanding, trust, and buyer confidence remain the foundations of sustainable growth.\n\nMatt explains why too many companies get distracted by technology before deeply understanding the customers they're trying to serve. He discusses sales and marketing alignment, brand building, customer confidence, and why great marketing should help buyers make better decisions, not just generate more leads.\n\n\nChapters\n00:00 The Evolution of Tech Conferences\n09:00 Navigating the Changing Landscape of Marketing\n19:00 The Role of CMOs in Modern Marketing\n22:04 Cultural Change in Marketing\n24:34 Rethinking Marketing's Role\n26:18 Trust and Marketing Leadership\n28:54 The Evolution of Marketing Metrics\n30:11 Challenges in Early-Stage Marketing\n32:26 The Importance of Brand Credibility\n34:54 Building Customer Confidence\n39:20 The Comeback of Events\n42:28 Creative Approaches to Events\n47:10 Budgeting for Marketing Succes\nReferences in the Show:\nhttps://www.gartner.com/en/newsroom/press-releases/2026-02-23-gartner-survey-reveals-cmo-ai-blind-spot-as-65-percent-expect-role-disruption-yet-only-32-percent-say-significant-skill-changes-are-needed \n\nhttps://www.forrester.com/blogs/predictions-2026-marketing-agencies-resign-their-agency/ \n\nQuote of the Show:\n“I see so many CMOs burn out just trying to do the right thing and just really challenged because you're not playing with a full deck. You're given this many cards and you're still expected to win.” - Matt Heinz\n\nWays to Tune In:\nSpotify: https://open.spotify.com/show/5GpM8myxsUinc5bfLIbjJz?si=0af576adfb8e49f8 \nApple Podcasts:...","thumbnail_url":"https://img.transistorcdn.com/AoPG3flkss3fsfc-m7ywyJ39XTunoIaKRubQ7PAkerg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNWVl/YWZiNDRlMGVlYjVi/MmE4MzhjNWQ1ZWMz/NDZmMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}