{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[Republished] Branding 101: How to Build a Strong Brand in the Digital Age","html":"","width":"100%","height":180,"duration":2876,"description":"Some companies seem to have the magic touch.\nOn the other hand, many startups struggle for years to gain traction in their market. \nWhy do some companies capture the attention of an audience while others get dismissed?\nThat’s right — it all comes down to building a phenomenal brand. \nBut before we get into that, let’s talk about what it actually means to build a brand in the first place. \nBranding is a word that gets tossed around a lot in the marketing industry. \nThe only problem? \nNobody can seem to define what a brand is. \nLet’s clear up the misconceptions.\nBranding is an emotional feeling about a company that makes them seem like the better choice against their competition. \n\n\n\nOK, I know what you’re probably thinking. “That sounds really vague. How can we turn momentary sentiment into something tangible?” \nThat’s what I set out to learn when I interviewed senior marketing and brand expert Bernie Schroeder.\nHe’s the author of Brands and Bullshit: Excel at the Former and Avoid the Latter and has a marketing background that includes launching strategies for major companies like Apple, Amazon, Yahoo! and Adobe.\nI invited Bernie to speak on the Everyone Hates Marketers podcast to discuss:\nWhy branding matters in business\nThe mistakes companies make with branding\nWhat happens when you ignore branding\nHow to build a brand that attracts customers\n\n\nWhy Is Branding In The Digital Age Important?\n\nCompanies who ONLY focus on marketing tactics without a branding strategy become a commodity in the marketplace. \nWithout a brand-building system in place, you’re unable to differentiate yourself from every other business that offers a similar product or service. \nThis means any new company can pop up, copy your business model, and do it at a lower price than you. \n\nDo you see where we’re going with this? \nIf you listen to my podcast, you already know that I like to challenge my guests to break their methodology down so you can walk away from each interview with a practical...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}