{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4c3056b7\"></iframe>","width":"100%","height":180,"duration":4274,"description":"Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm\r\nWatch on YouTube - https://youtu.be/Bz4YYZCjT6g\r\n00:00:00 Introduction\r\n00:03:11 GPT-5 release predictions\r\n00:06:15 Incremental updates in AI\r\n00:10:14 AGI as a marketing label\r\n00:14:41 Regulation catching up with AI\r\n00:18:24 Google Cloud Marketing Analytics Partnership\r\n00:20:07 Dataform's impact on data quality\r\n00:25:39 First computer experience\r\n00:27:52 AI coding and productivity challenges\r\n00:31:24 Data collection challenges in analytics\r\n00:34:18 Collaborative tracking in companies\r\n00:40:45 Data anomaly detection capabilities\r\n00:41:40 Reducing noise in analytics alerts\r\n00:45:06 Innovators dilemma in analytics\r\n00:50:01 Customer indifference to tracking issues\r\n00:54:49 Data quality and business impact\r\n00:56:03 Automation leads to more problems\r\n00:59:40 Data quality in AI usage\r\n01:02:30 AI in anomaly detection\r\n01:08:00 Self-service in product interactions\r\n01:09:14 Voice interfaces and attribution changes\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}