{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Health Marketing Daily","title":"The Health Marketing Daily | Medici Brands Raises $250M To Scale | Longevity: Menschen wollen mit ihrer Ernährung | Italian obesity digital clinic Holifya raises","html":"","width":"100%","height":180,"duration":500,"description":"The Health Marketing Daily — September 03, 2026\n\nIn this episode:\n• The parent company of David Protein — already facing allulose labelling lawsuits — has just raised $250M to scale manufacturing and launch a new snack brand, making this a major funding moment in high-protein consumer health.\n• New German consumer research reveals that shoppers want longevity-positioned foods and supplements but are firmly unwilling to pay a premium — a direct challenge to the pricing strategy of most functional health brands.\n• Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to expand its AI-driven care model — signalling how the GLP-1 wave is reshaping the European digital health and adjacent supplement ecosystem.\n• A German startup is commercialising a long-forgotten tuber as a novel plant-based protein source, offering brands a differentiated, sustainable ingredient story at a moment when the protein category is crowded with pea and soy.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health","thumbnail_url":"https://img.transistorcdn.com/8rxJdGjMNhnH8K7rJrkMk3u1Q4J_kEiREjvXzjbgWVM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Nzhk/ZjgzN2UzYjIzODRj/NjM4MmE3YTBiOTk5/MDM1Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}