{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Prepare for Automation in Digital Marketing","html":"","width":"100%","height":180,"duration":3468,"description":"Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.\nMy guest today is Shawn Twing, one of the top paid traffic specialists in the world.  \nHe joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.\nIn this episode, you'll learn how much technology will impact the future of advertising.\nTopics covered:\nThe reason why paid traffic agencies might not exist in 12 months\nTwo automation tasks that are often used in paid traffic\nWhat the first step is for marketers to prepare for automation\nWhy you should know the key difference between principles vs. tactics\nThe link between paid traffic, innovation and investing\nWhy retargeting everyone who visits a website is a common mistake\nShawn’s three principles that have made his business a success\nThe one thing machines won’t ever be able to take from humans\n\nResources mentioned:\nRevealbot: Advanced Automation for FB Ads\nQwaya: Facebook Ad Manager\nTheory of Constraints by Eliyahu Goldratt\nTo Be or To Do: John Boyd's Roll Call: The Art of Manliness\nThe First Principles Method explained by Elon Musk\nFarnam Street — A Collection of Signal in a World Full of Noise.\nSeth Godin's Marketing Secrets to Launching a New Business\nSeth Godin’s blog\nThe Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss\nThe 48 Laws of Power by Robert Greene\nModern Marketing with Seth Godin on Udemy\nValue Proposition Design: How to Create Products and Services Customers Want\nStrategyzer: Business Model Canvas\nhttps://shawntwing.com/","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}