{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"How To Create Value For Your Customers & Business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4c8c8273\"></iframe>","width":"100%","height":180,"duration":2508,"description":"The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Park & Battery, value creation better positions businesses to differentiate their offerings from those of competitors, increase customer loyalty and satisfaction and improve the overall profitability of their operations.In this episode, Michael shares a sneak peek at the first-ever Campfire Session at #B2BMX, where attendees will gain hands-on experience and learn how incorporating a value creation mentality into go-to-market initiatives can drive results!Check out this episode to learn:What value creation is and how it works;How to effectively measure content efforts to ensure you are providing value;How to encourage others to tap into their creativity; andThings to keep in mind when tackling new content formats – like podcasts!RELATED LINKSCheck out the agenda and register for B2BMX 2023 — use the code PODCAST25 during checkout to get 25% off your ticket!Learn more about Park & Battery!Connect with Michael on LinkedIn and Twitter!","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}