{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Endurance Officer","title":"Reverse Engineering The Finish Line - Will Thomas - Chief Endurance Officer with Greg McDonough - Episode #176","html":"","width":"100%","height":180,"duration":2271,"description":"How can designing extreme endurance experiences unlock deep human connection, empathy, and lifelong storytelling? Introducing Will Thomas, Co-Founder at House Innovations and Owner of Boltwood & Company. Will partners with host Gregory McDonough to share how building over 150 live events, including the Boston Triathlon, has given him a profound perspective on grit, community, and human vulnerability. He also delves into why endurance sports act as a universal language for personal transformation and leadership.\nTakeaways:\nEndurance as a Storytelling Engine: Completing difficult physical tasks creates a shared language that instantly builds trust, intimacy, and empathy among people.\nThere Is No Finish Line: Reaching a major milestone isn't the end of the journey; true growth comes from continually seeking new, novel adventures.\nReverse Engineering Human Emotion: Successful leaders and event designers start with how they want people to feel at the finish line and work backward to execute the details.\nShared Suffering Equalizes Everyone: Whether you are an elite pro or a back-of-the-pack finisher, extreme challenges strip away ego and reveal core human resilience.\nRelentless Persistence in Permitting & Business: Overcoming two years of bureaucratic obstacles to launch a major city event proves that stubborn determination beats initial rejection.\nQuote of the Show:\n\n\"Endurance was really about storytelling. It was about going on these journeys internally, externally, that took you to amazing places, to meet amazing people, to meet amazing challenges.\" - Will Thomas\nLinks:\nWill Thomas’s LinkedIn: https://www.linkedin.com/in/williamboltwoodthomas/\nGesundheit Media’s Website: http://www.blessyou.co\nWill@active-ethos.com\nbostontri.com \n\nWays to Tune In:\nSpotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp \nApple Podcasts: https://podcasts.apple.com/us/podcast/chief-endurance-officer/id1680214218?uo=4\nGoogle Podcasts:...","thumbnail_url":"https://img.transistorcdn.com/msdBQi-XEr6oVOpgBNQi0qI4-m0WKwwn8K6ym8-T0YE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODdm/MWQxMDNiNDlhZTkz/N2Q5ODM5YmZkN2E0/ODMxNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}