{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Do Good Work","title":"How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't","html":"","width":"100%","height":180,"duration":2903,"description":"In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his early survival-mode years—keeping headcount lean, fearing payroll, and carrying the business himself—with his shift toward intentional growth, leadership hiring, and asking what the business is “called to do” beyond his personal identity. Phil shares how meaning emerged through employee wins and patient outcomes, shaped by his Catholic faith and a focus on human dignity, which he frames as serving “souls,” not “lives” or “belly buttons.” We also unpack why the healthcare system functions as “sick care,” why big players can’t structurally reduce costs, and how Northwind aims to scale high-touch, waste-removing, outcomes-driven care.\n\n01:13 Founder Mindset Shifts\n02:18 Early Hiring and Survival\n06:24 Finding Meaning in Work\n10:25 Planning Beyond Survival\n13:10 Belief and Big Bets\n14:42 Stewardship and Scaling\n20:04 Separating Identity from Business\n22:08 Is Growth Always Right\n26:46 Leading in the Tension\n30:06 Human Flourishing Thesis\n34:01 Fixing Sick Care at Scale\n39:14 Human Dignity in Healthcare\n42:49 Defining a Human Soul\n\nConnect with Phillip: \n• Northwind https://www.northwindhealth.com\nPersonal website: https://www.phillipberry.com\nphil.berry@northwindhealth.com\n\nConnect with Raul: \n• Work with Raul: https://dogoodwork.io \n• Free Growth Resources: https://dogoodwork.io/resources\n• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ ","thumbnail_url":"https://img.transistorcdn.com/ERPXc3vfjTBxx5iBsuq9KD5LWG30qzdNvHE-qU82NNA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDhh/MjQ0ZTI0MDUzOThi/MDQyNzNiMDY5YmYw/YzU1NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}