{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Forecast Your Floral Business Income (So You Can Pay Yourself)","html":"","width":"100%","height":180,"duration":832,"description":"In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the bookings you already have (or want) to estimate your average wedding value, close rate, expenses, flower costs, labor, taxes, and ultimately how much you can pay yourself.\nWhether you’re a newer florist or you’ve been in business for years but still feel unclear about money, this episode gives you a practical framework to stop guessing and start planning like a CEO.\nWhat You’ll Learn (Key Takeaways)\nHow to calculate your average wedding order value (AOV) so you can forecast income\nHow to use your close rate to estimate how many leads you need to hit your booking goal\nA simple “CEO math” approach to estimate:Flower/COGS percentage\nfixed monthly expenses (your “turn the lights on” costs)\nfreelance labor\nsales tax/tax set-asides\nprofit cushion\nowner pay\nWhy guessing creates scarcity—and why forecasting creates confidence\nHow to put this into a spreadsheet so you can make smarter decisions all year\nThe Framework Jen Uses (Step-by-Step)\n1) Start with your funnel numbers (your real booking pipeline)\nTrack these numbers:\nHow many inquiries/leads you receive\nHow many you respond to / have real conversations with\nHow many consults you book\nHow many proposals you send\nHow many you close (booked + contract signed)\nClose rate formula:\nBooked weddings ÷ proposals sent = close rate\nJen’s note:\nIf your close rate is very high, you may be underpriced (you’re “too easy to book”).\n2) Calculate your average wedding value (AOV)\nAverage wedding value formula:\nTotal booked wedding revenue ÷ number of booked weddings = AOV\nThis gives you a usable “planning number” even if you have a few outliers.\n3) Forecast income based on your goal number of weddings\nIf you want to go from 8 weddings to 20, you need 12 more weddings.\nProjected revenue formula:\n(Goal weddings × AOV) = projected gross revenue\n4) Estimate your cost of goods (flowers + supplies)\nIf...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}