{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The EcoSend Podcast","title":"S7E5 'From Mountaineering to Sustainable Marketing', with Sergio Fuentealba of GrowBetter Agency ⛰️","html":"","width":"100%","height":180,"duration":2341,"description":"Marketers wield an incredibly powerful influence over the general public.\nBut as our latest guest argues, this power must be coupled with a strong sense of responsibility, in order for Marketing to have a positive influence over people and planet.\nSergio Fuentealba is Co-Founder of GrowBetter Agency, and is on a mission to turn Marketing away from Consumerist-driven tactics, and turn it into a force for good.\nDriven by his love of nature, and time as a mountaineering guide in Chile, Sergio gave us a fascinating episode as he dove into his journey to founding GrowBetter Agency, and his many lessons learned along the way.\nSo join James as he sat down with Sergio to discuss:\n👣 Sergio's journey from the finance world to Sustainable Marketing\n⛰️ His mountaineering experience and Avalanche Disaster training(!)\n🤩 Why Patagonia and Yvon Chouinard are such powerful examples to follow\n💪 Integrating a sense of responsibility into Marketing practise\n❤️ Heart-centred action\n... and much more! ✨\nWe've been feeling super-inspired here at EcoSend since Sergio joined us on the show, and we were delighted to spend the time with him. We hope you enjoy the episode 💚\nAbout Sergio Fuentealba:\nSergio Fuentealba is a sustainable marketing consultant with a focus on innovation, positive impact and digital decarbonisation. Co-founder of GrowBetter Agency, he drives projects that connect purpose, strategy and technology for regenerative development.\nFurther Resources from the episode: \nGrowBetter Agency on LinkedIn: https://www.linkedin.com/company/growbetter-agency\nGrowBetter Agency website: https://www.growbetter.agency/\n'Sustainable Marketing. How to drive profits with purpose': https://shorturl.at/msycQ'Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in Human Consciousness': https://shorturl.at/rLX8Z\nMusic credit: bensound.com\nhttps://ecosend.io","thumbnail_url":"https://img.transistorcdn.com/aF_nZZ8GimreUZX44-PMUBaSuN-8iTLBAU1Wy4JKDpM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM0OTAwLzE2NjQ4/MDUyNjctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}