{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"From English Teacher to Tech Company Marketing Director: Scott Hammer's Journey","html":"","width":"100%","height":180,"duration":1889,"description":"In this episode, Scott Hammer, the Vice President of Marketing at Striven, shares his journey on how he successfully marketed the company's industry-agnostic ERP system despite limited funding and a small user base. He also highlights the importance of aligning verticals and customizing the product to cater to various businesses. Scott further discusses Striven's various partner programs and emphasizes his top three marketing lessons.\n\nScott Hammer is an accomplished professional with a successful career in sales, marketing, and partnerships. With a track record of driving revenue growth and establishing strong relationships, Scott has led teams and implemented integrated strategies to achieve impressive results. His expertise spans various industries, including technology, education, and publishing, where he has consistently delivered impactful solutions and exceptional customer experiences. Here are a few of the topics we’ll discuss on this episode of Hard to Market:\n\nUnderstanding customer needs involves recognizing unique value propositions and adapting to market segments' diversity and differences.\nInfluencing developments requires getting everyone on the same page, remaining focused on your own company's use case, paying attention to the marketplace's needs, and growing your customer base.\nThe acquisition cycle can be extended due to the many stakeholders involved in the decision-making process\nStriven Software offers two partner programs: a referral program for technology consultants and an integration partnership for products that integrate with ERPs.\nHammer's first marketing lesson is to not chase shiny objects and wait two weeks before bringing an idea to leadership.\nThirdly, Hammer stresses the importance of aligning your passions with the product or service you're working on and the company you're in.\n\nResources:\nStriven\nPodcast Chef\n\nConnecting with Scott Hammer:\nLinkedIn\n\nConnecting with Brian Mattocks:\nLinkedIn\nEmail\n\nQuotables:\n04:32 - “We don't...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}