{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Refit Podcast","title":"SE01 E04 “The Saturday Text That Changed Everything” | Dan Swiniarski","html":"","width":"100%","height":180,"duration":2180,"description":"When Dan Swiniarski got a Saturday morning text from the owner of Wright Creative Branding and Labels, the company was bleeding cash. The 63-year-old family business had gone from a healthy 3-to-1 revenue-to-debt ratio to being over a million dollars in the red just halfway through the fiscal year. The offer was simple: become president and COO. Dan's response was equally direct: get rid of your brother, and tell me what you really want.\nIn this raw and honest conversation, Dan breaks down the tough decisions that transformed Wright from financial crisis to cash-flow positive in just 14 months. As a US Marine Corps veteran and entrepreneur who previously built a business from zero to 100 million in sales, Dan didn't shy away from the hard calls: consolidating facilities, letting go of embedded employees, and investing in sales talent while cutting costs. But the real story isn't just about the numbers. It's about building trust before the crisis hits, creating a culture where people know exactly where they stand, and understanding that in manufacturing, sales and operations aren't enemies - they're one team fighting the same battle.\nDan shares the moment the former CEO called him back 20 minutes after being asked to step aside, the counterintuitive decision to hire aggressively during a cash crunch, and why he brought his manufacturing team into sales training. He also opens up about his work with Fairways for Warriors, a top-rated charity using golf to help combat veterans struggling with the invisible wounds of war. This is leadership without the theory - just the real decisions that kept Dan up at night and the principles that got Wright back on track.\nWhat hiring someone from within a family business really means for their ability to make bold decisions\nWhy Dan shuts down facilities that have been losing money for years on day one and doesn't look back\nThe two non-negotiables Dan gave the owner before accepting the president role\nHow bringing operations...","thumbnail_url":"https://img.transistorcdn.com/b_ydF-fZiyp9jOw8BKzbXV0lZzk9N_djbGZH4hoNqoA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMTY5/MGUyYmU3MzA3ODcw/MWRlODY4YWQ4OWM2/MmVmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}