{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Spokane Daily","title":"Turning Culture into a Business: Araceli DaSilva of Cultura y Corazón Boutique","html":"","width":"100%","height":180,"duration":1380,"description":"What makes a small retail business stand out? For Araceli DaSilva, it is creating products that help people feel connected to home. She joins Jethro Jones to explain how she started Cultura y Corazón Boutique, a Spokane pop-up business rooted in Mexican and Mexican American culture.\nAraceli shares the story of a customer moved to tears by a candle that reminded him of his mother's cooking. Behind that connection are practical business decisions: starting small, making products by hand, accounting for time and materials, and reinvesting sales.\nWhat Spokane business owners can learn\nBuild a clear identity. Araceli connects the scents, colors, vessels and display of her products to the cultures and memories that inspired the business.\nStart with what you can make and sell. She describes beginning with a small product range at local pop-ups and expanding through reinvestment.\nPrice for the work behind the product. Hand-poured candles and customized bags require different amounts of time, materials and preparation.\nPay attention to the whole customer experience. Shoppers describe her booth as welcoming and familiar, even when they come from a different cultural background.\nUnderstand the next growth hurdle. Araceli discusses the difficulty of establishing a sales history for financing and her goal of opening a storefront.\nConnect with Cultura y Corazón Boutique\nShop Cultura y Corazón Boutique\nFind the boutique on Facebook\nAraceli also gives a shout-out to Kate Cooper for helping her get started. Her next goal is a brick-and-mortar boutique with a small corner for Mexican coffee and pastries.\nHosted by Jethro Jones of Optimization Doc. Discover more local business stories at Spokane Daily.","thumbnail_url":"https://img.transistorcdn.com/IfMjlikjxqDzI90CDVBleFO_RW8aJhHCE5LCNGJjQ6g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMjYz/NGU4ZmY5YjQ2NzUw/MzBhNDg0NDRhZGJh/MTU2Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}