{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Wild, Wise & Working","title":"GoHenry's Louise Hill: Building a fintech empire after 50","html":"","width":"100%","height":180,"duration":2994,"description":"What happens when a frustrated parent's iTunes bill turns into a category-defining fintech business used by millions of families? Louise Hill set out to build something the whole world needed, and then she did exactly that.In this episode of Wild, Wise & Working, Jackie is joined by Louise Hill, co-founder and chairwoman of GoHenry, the prepaid card and financial education app now used by millions of families across the UK, US, Spain and Italy. After two decades in retail and e-commerce, working with names like Next, John Lewis and Debenhams, Louise spotted a gap that didn't exist yet and built it herself. She's spent the last decade turning that idea into a genuine category leader, while also becoming one of the UK's most persistent voices campaigning for financial education in primary schools.The conversation traces Louise's career from a graduate scheme at House of Fraser, through six years of management consultancy parachuting into glass factories and doorbell manufacturers, into 25 years at the coalface of the UK's shift to e-commerce. Jackie and Louise talk candidly about divorce, financial downsizing, and the long, unglamorous slog of fundraising (300 phone calls, 300 no's, before the right introduction landed). They dig into where GoHenry's idea actually came from, how Louise validated it before building anything, and why she was determined from day one to build for scale rather than build small. Along the way, Louise reflects on curiosity, mentoring younger entrepreneurs, and why women in midlife are far from written off, especially now AI is levelling the playing field for anyone willing to have a go.This is a candid, energising conversation about resilience, reinvention, and proof that two decades of \"ordinary\" corporate experience can be exactly what makes an extraordinary business idea work.Covered in this episode:The iTunes bill that started it all: how a frustrated single parent's observation became the spark for GoHenryWhy Louise was adamant...","thumbnail_url":"https://img.transistorcdn.com/4zXlrEmq0Y4Q3AmmXMf5WyFguFCjgPl5ddlys_lODM0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNzEy/OTM3YWU1OGNiMGEw/NzEwZWJmMzQ2YmMw/MWU2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}