{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"076 Are You Selling at a Discount to Full-Price Buyers?","html":"","width":"100%","height":180,"duration":596,"description":"This week, we're talking about value-based fees and pricing. I want to share with you some different perspectives that may loosen the tangle of logic emotion, guilt, fear, and obligation we have around money and pricing. \nWhat I hear my clients getting stuck with, and other people that I'm in conversation getting stuck with is, “How much do I price?” and “What do I charge?”\nAre you selling to people who like to buy things at a discount for whatever reason? Or are you selling to people who like to buy things at full price for whatever reason?\nI see countless business owners who are undercutting themselves who really can't afford to be undercutting themselves because they're already struggling.\nI want you to be able to take a step back and simply ask yourself, “Oh, what am I doing? Does this really make sense? And is this what I want to be doing, now that I have the awareness that I might be doing it?” \n\nBook mentioned:\nValue-Based Fees: How to Charge - and Get - What You're Worth by Alan Weiss\n https://www.amazon.com/Value-Based-Fees-Charge-Youre-Worth/dp/0470275847\n \nDownload ebook “6 Simple Steps to Double Your Revenue”\n https://shethinksbigcoaching.com/download-double-your-revenue\n \nWork with Geraldine:\nStrategy Session https://shethinksbigcoaching.com/strategy-session/\n1:1 Coaching https://shethinksbigcoaching.com/business-coaching/\nVIP Day https://shethinksbigcoaching.com/vip-day/","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}