{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S05 E05: Ulrik Garde Due, President and CEO at Mark Cross","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4daa50a6\"></iframe>","width":"100%","height":180,"duration":1947,"description":"Scott Kerr is joined by Ulrik Garde Due, president and CEO at luxury leather goods brand Mark Cross. Having taken the helm of America's oldest luxury brand a few years ago, Ulrik discusses his approach for reviving the 176-year-old 'sleeping beauty' brand whose little black rectangular-shaped bag famously appeared with Grace Kelly in Alfred Hitchcock's \"Rear Window.\" He also talks about the critical role of physical stores and new pop-up concepts, a re-imagined digital strategy and customer service, building cultural credibility with younger audiences, launching a vintage Mark Cross website and leaning into resale, its artists-in-residence program, and investing in digital passports. Plus: Why Mark Cross joined Amazon Luxury Stores\r\n\r\nFeaturing: \r\nUlrik Garde Due, President and CEO at Mark Cross (markcross.com)\r\n\r\nHost:\r\nScott Kerr, Founder & President of Silvertone Consulting\r\n\r\nAbout The Luxury Item podcast:\r\nThe Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.\r\n\r\nStay Connected: \r\nTwitter: @theluxuryitem, @scott_kerr, @silvertone_inc\r\nEmail: scott@silvertoneconsulting.com\r\nNewsletter: brilliantcut.substack.com\r\nLinktree: linktr.ee/scottkerr\r\n\r\nDon't forget to subscribe, rate, and review!","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}