{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"The Stolen Episode: Luke LaBree, Dennis Knows Food","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4dab4ad7\"></iframe>","width":"100%","height":180,"duration":1513,"description":"This one’s coming totally out of left field. \nI had the pleasure of being on  my friend Luke’s podcast and I enjoyed the conversation so much, I stole some of it to share with you here. Luke is a digital marketer who’s built some huge brands within the industry. You’ll also get to hear a bit more of me than you normally do. Sit back, relax and listen to these 2 old dogs chew the fat.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Independent business owners struggle to create content\nIndependent businesses have always struggled\nSlim margins\n16hour days\nThey feel that they have no time to create content\nContent Imposter Syndrome\nThe feeling your content doesn’t stand up to the content in your industry\nDiscouraging to try and compete with the huge amount of content on the internet\nHonesty tips the scale\nBe your unique business online\nShare what you do and the way you do it\nShowing your team and behind the scenes gets much more engagement\nHonesty builds a stronger connection with your audience\nCreate the content you want to see in the world\nElizabeth Tilton went viral because of their reopening guide\nThey didn’t make it to go viral\nIt was true to self\nSelfless stuff you are doing will resonate more than anything else\nPeople see through the hard sell\nExample\nTwo members of staff manually assembled 600 hand sanitizer dispensers before they were shipped to customers\nLuke uploaded the security footage of them doing this\nAudience loved it\nMundane everyday details are what makes your business interesting\nEveryone leaves happy philosophy\nExplains the vision of Josh’ restaurant\nSetting that expectation that there is nothing that they won’t do to make sure...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}