{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"The Stolen Episode: Luke LaBree, Dennis Knows Food","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4dab4ad7\"></iframe>","width":"100%","height":180,"duration":1513,"description":"This one’s coming totally out of left field. \nI had the pleasure of being on  my friend Luke’s podcast and I enjoyed the conversation so much, I stole some of it to share with you here. Luke is a digital marketer who’s built some huge brands within the industry. You’ll also get to hear a bit more of me than you normally do. Sit back, relax and listen to these 2 old dogs chew the fat.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Independent business owners struggle to create content\n Independent businesses have always struggled\n  Slim margins\n  16hour days\n  They feel that they have no time to create content\n  Content Imposter Syndrome\n  The feeling your content doesn’t stand up to the content in your industry\n  Discouraging to try and compete with the huge amount of content on the internet\n  Honesty tips the scale\n  Be your unique business online\n  Share what you do and the way you do it\n  Showing your team and behind the scenes gets much more engagement\n  Honesty builds a stronger connection with your audience\n  Create the content you want to see in the world\n  Elizabeth Tilton went viral because of their reopening guide\n  They didn’t make it to go viral\n  It was true to self\n  Selfless stuff you are doing will resonate more than anything else\n  People see through the hard sell\n  Example\n  Two members of staff manually assembled 600 hand sanitizer dispensers before they were shipped to customers\n  Luke uploaded the security footage of them doing this\n  Audience loved it\n  Mundane everyday details are what makes your business interesting\n  Everyone leaves happy philosophy\n  Explains the vision of Josh’ restaurant\n  Setting that expectation...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}