{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"But First, Principles!","title":"SE02E11 - Building a Great Business That Evolves | Katherine Ross","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4dcba60b\"></iframe>","width":"100%","height":180,"duration":1734,"description":"Today’s Guest: Katherine Ross of Ross Media Solutions\nDon’t forget! Like · Comment · Subscribe\nGuest Links:\nhttps://www.linkedin.com/in/katharine-ross-rms-seniorsguide/\n---\nThis Episode:\nIn this episode, Colin sits down with Katherine Ross of Ross Media Solutions to discuss entrepreneurship, marketing, and what it means to truly put people first in business. Katherine shares her journey working within a family business and how her values have shaped both leadership decisions and long-term strategy.\nThey explore the evolution of media and marketing, the continued relevance of print for senior audiences, and the challenges multi-generational businesses face when adapting to change. Katherine also outlines her vision for serving the senior-care industry and why embracing uncertainty, self-reflection, and win-win thinking is essential for sustainable growth.\n---\nKey Takeaways\nPut people first to get ahead in business.\nGood decisions don’t always show up in a spreadsheet.\nExcel sheets provide structure and clarity for management.\nBusiness flourishes when everyone involved is happy.\nPrint media still matters for the senior demographic.\nMulti-generational businesses must evolve to stay relevant.\nTaking care of employees leads to long-term success.\nEntrepreneurs must learn to embrace uncertainty.\nServing the senior-support industry is a growing opportunity.\nSelf-reflection shapes strong business philosophy and leadership.\n---\nBut First, Principles with Colin Davis\nReal stories. Real principles. Real growth for business owners.\nEach episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.\nThis season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.\n---\nHelpful Links\nWant practical tools to build a business that actually works?\nVisit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)\nReady for clarity, structure, and momentum in...","thumbnail_url":"https://img.transistorcdn.com/1td8dNmsNQNq9c225exsZB0blzzI70DhNoYSzRiOs-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDg0/NDIyZWVmMTcxNGUx/NmMyYmU1ZmQwZjJh/MjY2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}