{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond The Brand","title":"Nicky Saunders on Why Your Reputation Is Your Currency","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4dcd55ef\"></iframe>","width":"100%","height":180,"duration":3791,"description":"Nicky Saunders is the voice of content branding. Creator strategist, AI educator, and founder of Lions Behavior, she built her entire brand on one thing: being exactly who she is, everywhere she shows up.\nHeard me mention Build Your Brand University in this convo? It's grown up since then. It's now House of Brand, my community for building a brand you actually own. Join us: https://community.rodbrinson.com\nIn this conversation we get into why your reputation is your currency, how introverts can build loud brands without burning out, the AI tools she actually keeps in her tech stack, and why she'd rather have a community-driven brand than a numbers brand. If you're building a brand and you're tired of pretending, this one is for you.\nSUBSCRIBE for more conversations like this.\nFollow Nicky Saunders:\nYouTube: @nickysaunders\nInstagram: @thisisnickys\nTIMESTAMPS\n00:00 The person behind the brand matters most\n02:09 Nicky Saunders joins the live\n02:25 Same person on every platform, every stage\n04:07 Introvert advice: build a world that feels safe\n06:06 Everything is an experiment\n07:00 Tonight's topic: your reputation is your currency\n08:03 Character over reputation\n11:47 How being herself opened every door\n16:19 When your metrics don't match your effort\n19:19 Every platform speaks its own language\n21:20 What people get wrong about Nicky\n23:44 Taking things personal that aren't\n25:04 Her daily routine: journal, Bible, prayer, meditation\n27:35 Journaling when you're not a writer\n30:46 Her AI tech stack: the playground vs the staples\n34:22 Keeping your humanness while using AI\n36:00 Learn the foundation, then add your swag\n38:28 Be the change: stop complaining about AI content\n40:53 Master one thing at a time on YouTube\n43:29 How she finds topics her audience actually wants\n46:50 Community-driven brand vs numbers brand\n48:30 Create for your audience, not your ego\n53:03 The story behind Lions Behavior and the hat\n59:53 Final word: stop caring, start building","thumbnail_url":"https://img.transistorcdn.com/ybFp7vS8NtehurqDtbg4NSUboVqDWNQki3SuqUkEcbU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNjc3/MDE0NjYyMjdiYjRj/ZDQ3NDlkMmE4MDlm/MmVmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}