{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Earning Your Seat","title":"Tim Marklein on Building Data-Driven Brand Strategies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4de4006e\"></iframe>","width":"100%","height":180,"duration":2083,"description":"As a brand grows, driving and proving its impact becomes increasingly important. The challenge many marketers face is figuring out how their brand is currently seen and how exactly they want it to be seen.\nIn this episode of Earning Your Seat, Tim Marklein breaks down the key elements for pushing brand awareness, reputation, and demand. His expertise is the driving force behind Big Valley Marketing, a data-driven marketing and communications firm for tech companies.\nTim pinpoints a common roadblock for many brands looking to prove their impact: many of them seek to do so without an informed starting point or a clear objective. Additionally, the process can break down when cross-functional departments are not aligned on common goals, creating data silos.\nOn the other hand, he sheds light on low-cost ways for companies to gather data about their impact, the people every marketing and communications team needs to succeed, and the soft skills that help marketers win.\nBy the end of this episode, you’ll walk away with a clear roadmap for defining what impact looks like for your brand, finding data that paints a real picture of influence, and preparing your teams to work with data that defines the business.\nEarning Your Seat is a Meltwater podcast.\nEpisode Highlights:\n\n(00:00) Welcome to Earning Your Seat\n(01:57) Building Awareness, Driving Demand, and Improving Reputation\n(02:31) Defining Objectives in Proving Brand Impact\n(08:23) Budget-Friendly Ways to Gather Data\n(11:05) Navigating Data Silos in the Organization\n(17:30) Why Marketing and Comms Teams Need Researchers and Analysts\n(20:03) The Soft Skills Every Marketer Should Have\n(22:41) The Experts Marketing and Comms Teams Need to Have\n(26:12) Bringing AI Into the Comms Workflow\n(28:59) How Alignment Makes the Work Easier\n(19:54) Closing Thoughts: A Roadmap for Proving Brand Impact\n\nConnect with Tim:\nTim Marklein on LinkedIn: https://www.linkedin.com/in/tmarklein \nExplore Big Valley Marketing: https://bigvalley.co/...","thumbnail_url":"https://img.transistorcdn.com/Q8AipQFAstv07wUFEgasi98KjhE8BfBp4jYUuIERgDk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZjJm/MDM5Yzc3OTc5MjJi/ZTZhOGFkMjQyOWJm/YWQxYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}