{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Lacy Boggs: The Content Creation Guru | 13","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4de5b826\"></iframe>","width":"100%","height":180,"duration":1868,"description":"The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru.\r\nIn this episode, Dave and Lacy discuss:\r\n\r\nLacy’s journey to becoming the content creation guru she is today. \r\n\r\nGetting written content into the hands of the right people.\r\n\r\nHow to create great blog content, white papers and free reports as marketing tools.\r\n\r\nThe way to write for marketing (it's different than academic writing or writing for the court).\r\n\r\nHow, when, and where to repurpose content.\r\n\r\nPutting your personality into your writing.\r\n\r\nKey Takeaways and actionable tips:\r\n\r\nWithout great content, nobody is going to stay and read it. \r\n\r\nThink about the goals of the content you are creating. \r\n\r\nWe read differently in different formats. We are more likely to commit to reading something on paper.\r\n\r\nQuality and consistency over quantity.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}