{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"[Best Of] 10 Timeless Content Marketing Principles (with Dave Gerhardt)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4e1e00bb\"></iframe>","width":"100%","height":180,"duration":3196,"description":"This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.\nIn this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change.\nHere are the topics and principles Erik and Dave discuss in this episode:Knowing your customer and audience better than anyone elseBeing able to tell a clear, compelling storyThe power of simple messaging (like Drift's \"No Forms\" positioning)The importance of content feedback loopsBuilding a memorable brandEntertainment vs. education content\"Unscalable\" content can create scalable word-of-mouthThe advantage of showing up consistently with your content over timeBeing creative with your content rather than copying competitorsFocusing deeply on one channel rather than trying to be everywhereMeasuring what matters—\nThis episode is brought to you by Hatch.\nHatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}