{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"[Best Of] 10 Timeless Content Marketing Principles (with Dave Gerhardt)","html":"","width":"100%","height":180,"duration":3196,"description":"This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.\nIn this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change.\nHere are the topics and principles Erik and Dave discuss in this episode:\nKnowing your customer and audience better than anyone else\nBeing able to tell a clear, compelling story\nThe power of simple messaging (like Drift's \"No Forms\" positioning)\nThe importance of content feedback loops\nBuilding a memorable brand\nEntertainment vs. education content\n\"Unscalable\" content can create scalable word-of-mouth\nThe advantage of showing up consistently with your content over time\nBeing creative with your content rather than copying competitors\nFocusing deeply on one channel rather than trying to be everywhere\nMeasuring what matters\n—\nThis episode is brought to you by Hatch.\nHatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}