{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"拆給你聽｜藏在日常裡的商業","title":"EP.3983 - 廣告停播後，客人怎麼還照廣告的話上門？｜5分鐘拆懂「廣告遞延效應」","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4e1e4428\"></iframe>","width":"100%","height":180,"duration":311,"description":"廣告停播的那一刻，效果不會馬上歸零。這集用巷口便當店的一週訂單，拆開廣告遞延效應：客人心裡的印象怎麼像退燒一樣一天一天淡下去,又為什麼「大家一起打廣告」反而誰都留不住餘溫。也一起聊聊,員工看報表、自由工作者接業配、老闆自己打廣告,各自能怎麼用這條退燒曲線抓時間點。\n想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐\n🎙 主持人：山姆(Sam)","thumbnail_url":"https://img.transistorcdn.com/TGxubEFSL_mBdmaDzZt1hO-ek65pCeFj1lcXZiMY66Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDVk/MjUwYWVhZmZjZTk2/OTU1MzY0ZGQxZDg1/Nzk3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}