{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 157: Three Personas Of The Red Ocean...","html":"","width":"100%","height":180,"duration":1364,"description":"A common funnel error is targeting the wrong persona in the red ocean…   Do you have a great product that you know could change someone's life, but you’re not getting the sales you want?  Well, stick with me, because you might just be selling to the wrong people.   In this blog, it's my mission to help you discover the customers who are ready, willing and able to buy your product. In fact, these people are so eager to buy - that you can even be a C-level copywriter - and still make loads of cash. Intrigued? You should be ;-) MY PERFECT PITCH   A few years ago, I got a job as a door to door salesman. I'd walk around knocking doors, \"What's up, pest control!\"   As the summer went on, I developed a bit of a theory.   I started to notice that when I went to areas that were less affluent - smaller houses, not as much cash - I could get a ton of sales fast.   I was killing it!      Two to three sales a day was good in the pest control business, but I was regularly making six. I'd collect the cash, and we'd spray the houses... I thought everything was amazing. I felt like “The Man.\"   Every so often, we’d rotate our areas and visit different cities with more affluent neighborhoods where people had bigger houses and more money.   When I'd knocked doors in these wealthier neighborhoods and gave them my pitch, I was shocked to find that I got a lot of rejections.   It was rejection after rejection; I couldn't figure out what was going on. So I decided to go back to those old neighborhoods where the people didn't have as much money - 'cause I knew I could sell them.   Well, at the end of the summer, at least half of my accounts failed. Lots of my contracts refunded or didn’t renew because the people I’d pitched were not able to keep up the payment - even though they “wanted” the product.   I realized that I’d perfected my pitch to sell to people with less cash.   In the meantime, all my buddies who had spent time learning how to pitch to rich people made a lot of cash.  ...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}