{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"being humn","title":"The Power of Focused Messaging in Marketing — Being HUMN","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4e2883ba\"></iframe>","width":"100%","height":180,"duration":3805,"description":"Clarity builds trust—and trust builds business.\nIn this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.\nThey explore:\nThe StoryBrand process and why most companies skip empathy\nHow to create “laser-focused” messaging that connects\nWhy no brand survives first contact with customers\nThe Product Validation Funnel and finding traction quickly\nWhy narrowing your message feels hard but pays off\n👉 Learn more about building clarity and traction at gowithhumn.com","thumbnail_url":"https://img.transistorcdn.com/DDcAHOBhNSgP26M71LK0XrVjJ3Cd2H4dKK4DqYE2dFQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTEw/NDUxYzg1OTk4ZDhk/MjA3MzRlMTAxNWUy/ZTBhNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}