{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"#TWIMshow - This Week in Marketing","title":"Ep195 - Google's Guide to Seamless Website Transition Without SEO Hiccups","html":"","width":"100%","height":180,"duration":718,"description":"Episode 195 contains the Digital Marketing News and Updates from the week of Jan 15-19, 2024.1. Google's Guide to Seamless Website Transition Without SEO Hiccups - Google's John Mueller has provided advice for businesses transitioning to a new website without affecting their SEO. This guidance is crucial for small business owners who are considering or in the process of moving to a new website.Mueller emphasized the importance of either removing or updating the old website. Keeping both the old and new sites live with conflicting information can confuse users and harm SEO. Inconsistent details, such as different business hours or addresses on both sites, can frustrate customers and make it challenging for search engines to index and rank pages correctly.To ensure a smooth transition, Mueller suggests implementing redirects from the old site to the new one. This approach aids users in finding the correct website and helps search engines transfer any existing signals to the new domain, potentially boosting its standing. Mueller recommends getting help from a web developer or hosting provider to implement the redirects properly and suggests keeping them in place for at least one year.Redirects are crucial when transitioning from one website domain to a new one. They ensure users who visit the old website domain are automatically forwarded to the new domain and pass on the value of links pointing to the old domain to the new domain. This link equity transfer is vital for the new website to retain its search engine ranking.If redirects to a new domain aren't possible, Mueller suggests updating the old site with a notice alerting visitors that the content has moved to a new domain. If that can't be done, take down the old site completely. He assures that the new site won't be penalized by search engines for outdated content on the old domain. However, both the old and new websites may still appear in searches for a while, which may need clarification for users.After...","thumbnail_url":"https://img.transistorcdn.com/XXXLMyJiLGo0M88-vbwuoQJWo86Kkvfg7esMPG5BBY0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkzOTAvMTYzMTAz/NDI1Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}