{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Achieve Alignment Transformation To Fuel The Revenue Engine","html":"","width":"100%","height":180,"duration":1496,"description":"This episode is sponsored by Demandbase.\nMarketing and sales alignment is absolutely critical in the age of the buyer — no surprise there. But achieving and maintaining a strong level of collaboration and alignment is easier said than done, especially at a time when buyers have taken control of their purchasing journeys. During this episode, host Klaudia Tirico chats with Jeff Davis, who is the founder and principal of JD2 Consulting and an expert on sales and marketing alignment. They discuss:\nHow the buyer and seller relationship has changed;\nThe concept and definition of \"alignment transformation,\" and why it’s important;\nWhy teams simply can no longer operate in silos;\nHow to close the gap between marketing and sales to create one cohesive revenue engine; and\nBest practices for accomplishing alignment and getting buy-in from the C-suite.\nA word from our sponsor, Demandbase:\nGet a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}