{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Social Media Is Bullshit and Here's Why with BJ Mendelson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4eb50e34\"></iframe>","width":"100%","height":180,"duration":3100,"description":"Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.\nThe same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.I\nn episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.\nTopics covered:\nWhy most statistics don’t give insight into your customer\nWhat happened when the largest consumer goods company in the world pulled most of their digital advertising\nThe #1 reason chasing your customer persona is a waste of time\nWhat the future of data privacy looks like\nWhy consumers may eventually get compensated for their data\nHow BJ tested word of mouth marketing against popular social media tactics\nWhy he’s promoting his latest book release by giving away for free\n\nResources mentioned:\nSocial Media is Bullshit - by BJ Mendelson\nPrivacy: And How to Get it Back - by BJ Mendelson\nOnline Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob Hoffman\nDHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier Hansson\nMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy\nBuyer Persona - Episode 50 with Adele Revella\nBasic Attention Token\nBJMendelson.com\nInfluence: The Psychology of Persuasion by Robert Cialdini\nCaptivate: The Science of Succeeding with People by Vanessa Van Edwards\nBuyer Personas Need to Die a Violent Death","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}