{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"iGaming Daily","title":"Is AI About to Take Over iGaming Marketing? | With Optimove | Ep. 861","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4ee7b551\"></iframe>","width":"100%","height":180,"duration":1840,"description":"AI isn't just helping iGaming marketers work faster  it's beginning to change how they work altogether.\nOn today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement.\nRony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of the execution.\nThe conversation also examines how Optimove's MCP allows tools including ChatGPT, Claude and Microsoft Copilot to interact with the Optimove platform combining CRM information with data warehouses, project management tools and other parts of an operator's technology stack.\nFrom automatically building campaigns and audiences to checking marketing materials for compliance, the pair share examples of how operators are already using AI to automate workflows that previously required significant manual work.\nShai also explains how AI could remove traditional bottlenecks around content creation and QA, allowing operators to create and test levels of personalisation that previously weren't practical.\nFinally, the conversation turns to Optigenie, Optimove's in-platform AI experience, and what an AI-first future could mean for the traditional software interface itself.\niGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and player engagement solutions for iGaming and sports betting operators.\nSubscribe to SBC Media for more insight, analysis and conversations from across the global gambling industry.\n#iGaming #ArtificialIntelligence #CRM #Marketing #Optimove","thumbnail_url":"https://img.transistorcdn.com/cZ2FwM6s_9DEPwGCh6wV21TnqVO3P8VncmqH-PvKfjw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84M2U5/ODUxNDE4MDFjYTZm/Njc4OTFlMmJiNmRl/NGMzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}