{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"The Market for Owned Micromobility Jeff Russakow, CEO of Boosted","html":"","width":"100%","height":180,"duration":3007,"description":"In this episode, Oliver interviews Jeff Russakow, CEO of Boosted Boards, makers of the famous electric skateboards and now scooter. Boosted focuses on vehicle-grade owned micromobility, which provides a refreshing counter to the hype around shared models. It’s one of our best episodes to date--highly recommend checking it out!Specifically we cover:- the origins of the company, and how it proves out Horace’s early thesis on the disruptive potential of modularized componentry. - Jeff’s history with lightweight electric vehicles and his eventual coming to Boosted- How they think through their role as manufacturing ‘vehicle grade’ vehicles in the micromobility space, and how this differentiates them from other manufacturers- how their customers use their products - hint: 82% of their customers use them for their commute. - How they think through shared services vs. the owned micromobility market, solving the job-to-be-done of travel and why they’re doubling down on personally owned vehicles- Why they consider their competition the car and not other scooter or board manufacturers.- How they think about safety, why shared scooters have given a lot of people the wrong impression about what micromobility safety can be, and the standards that they build their vehicles to. - How they think about infrastructure for these lightweight vehicles, and where the opportunities are for regulators to harness the benefits. - The challenges that they’ve faced scaling to being a global, growth stage electric vehicle company. - How the venture capital community have viewed them vs the hyped space of shared micromobility.- Hints at their product pipeline and what they find interesting. Key quotes: “What are your options? You can buy a vehicle like ours and you're down to two dollars a day for unlimited mileage and no parking. You can pay $2 a mile for scooter or car share, or you can take your car -  it's 40/50 cents a mile between insurance and depreciation and then parking could be $30...","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}