{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Green Shoots & Big Shifts","title":"Bringing Joy to Sustainable Fashion: Veena Jayadeva, CEO, Kareena's Closet","html":"","width":"100%","height":180,"duration":1976,"description":"In this episode of *Green Shoots & Big Shifts*, host Reetu Gupta welcomes Veena Jayadeva, the founder of Kareena's Closet, to discuss her inspiring journey from international development to pioneering a sustainable fashion platform. Veena's deep-rooted commitment to sustainability and women's empowerment shines through as she shares her experiences working with microfinance initiatives aimed at uplifting women across the globe. Her passion for social impact led her to create Kareena's Closet, which offers a peer-to-peer platform for renting and reselling South Asian formal wear, thus addressing the pressing issue of overconsumption in the fashion industry, particularly within the South Asian community.\nVeena elaborates on the cultural pressures surrounding traditional celebrations, where the expectation to wear something new for every occasion has contributed to wasteful consumption. By fostering a community-centered approach, Kareena's Closet not only provides affordable fashion alternatives but also supports local designers and small businesses, creating an ecosystem of sustainability. Throughout their conversation, Reetu and Veena emphasize the importance of redefining fashion choices as an opportunity for joy, creativity, and community connection, rather than mere consumerism.\n\nLearn more about Kareena's Closet here : https://www.kareenascloset.com/\nsustainability, microfinance, entrepreneurship, community, fashion, South Asian, rental, resale, ecosystem, social impact","thumbnail_url":"https://img.transistorcdn.com/os_7dE_KkRQ50GOkMh7jP4oefEpoxwWKJoXrlmC5SRw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTVj/NjdjYzI2NTEwOTdk/MjdjYzUzNzJmOWVh/OTcwZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}