{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"Ep 216: There’s No “Right” Way To Grow Your Audience","html":"","width":"100%","height":180,"duration":1806,"description":"\n\n\n\n\n\n\nAll this month, we’ve been talking about building an audience here on the podcast—and we’ve been asking members of The What Works Network, well, what’s working for them when it comes to audience-building and marketing their businesses.\n\n\n\nSome people have told us that keeping it simple and focusing on just one technique has paid a lot more dividends than trying to be everywhere and do everything.\n\n\n\nOthers have told us that video, like showing up on Instagram Stories, Facebook Live, or YouTube, has helped them reach new people.\n\n\n\nPlenty of folks told us that the most important thing they do to build their audiences is reaching out to new contacts one at a time.\n\n\n\nStill others told us Facebook groups, guest teaching, virtual coffee dates, in-person events, or asking for referrals and recommendations are their sweet spot.\n\n\n\nClearly, there is no right way to build an audience today.\n\n\n\nThat can be comforting for sure.\n\n\n\nThose of us who are naturally questioners, rebels, and skeptics don’t have to mold ourselves into something we’re not or fit our businesses into someone else’s formula to get ahead.\n\n\n\nAnd… at the same time, all of that open-ended possibility can be daunting.\n\n\n\nAs much as we want to do things our own way, it would be nice if there was a clear, well-maintained trail for our hike to the top of the audience-building mountain.\n\n\n\nMake no mistake: I’m not suggesting that we all need to blaze our own trails when it comes to marketing our businesses.\n\n\n\nFar from it.\n\n\n\nBut we do need to decide on a plan and stick to it.\n\n\n\n“How?” you ask.\n\n\n\nEarlier this month, friend of the pod Bonnie Gillespie shared 5 things that have worked for her over the last 20 years of building her Self-Management For Actors audience with What Works Network members. I want to focus on the first three for the sake of brevity:\n\n\n\nTime. Trust in the long-haul.\n\n\n\nConsistency. Never stop showing up.\n\n\n\nTreating everything I do as if it’s the only thing they’ll ever see. And...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}