{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unofficial Sources","title":"How Prime Video is Building an Amazon for Streaming","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4f1cf040\"></iframe>","width":"100%","height":180,"duration":1432,"description":"The Indian streaming space is filled with over 40 OTT streaming platforms, all trying to capture and sell to niche audiences. Enter Amazon Channels--a new feature by Prime Video that will unite the fractured ecosystem, and put regional/niche OTT channels onto its own platform. The deal will put these channels in front of millions of subscribers. But in turn, Prime is seeking its pound of flesh. \nIf Amazon pulls this off, it stands to become India’s unparalleled streaming giant.\nStory originally reported by Munsif Vengattil and Pranav Balakrishnan  https://the-ken.com/story/amazon-prime-video-channels-everything-streaming-store-india/ \nHosts: Anushka Chhikara, Olina Banerji.\nMusic and editing by Sameer Rahat from Baqsa Studios.\nSpecial offer for our podcast listeners: https://the-ken.com/podcastoffer/\nFollow us on Twitter: https://twitter.com/TheKenWeb\nPSST share your feedback with us on podcast@the-ken.com","thumbnail_url":"https://img.transistorcdn.com/ZQpDSzuxT5qaVJQAzkf3rAyHDwFmfGqnQtPERq9RwA4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3ODQ0LzE2NDMy/Njg3OTMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}