{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"The Art of Selling the Story: Elevating Your Floral Installations","html":"","width":"100%","height":180,"duration":1094,"description":"In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings.\nShe also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emotion and experience behind the design—not just the flowers—helps close the deal.\n🌟 What You'll Learn:\nWhy selling the story behind an installation is essential\nHow to craft head-turning concepts that clients say YES to\nWhat words to use when describing your designs to sound elevated and polished\nHow Jen uses Pinterest/Instagram as an “idea factory” for creativity\nThe power of being an \"idea house\" for clients (and how it helps you stand out)\nThe importance of matching your proposal visuals to the price point\nReal examples from Jen’s recent workshop on cultural wedding designs\n📅 Save the Date:\nJen’s next Floral Rockstar Retreat is happening August 17–19 at her new Minnesota farm! Get ready for two immersive days of creative floral design, business elevation, and, yes, chickens.\n📲 Connect & Learn More:\n➡️ Follow Jen on Instagram @‌thefloralhustle","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}