{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RFP.co","title":"The 30-Day Response, Budgeted Backwards","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4f3d0be5\"></iframe>","width":"100%","height":180,"duration":312,"description":"Thirty days sounds like plenty of time — until it isn't. This episode breaks down why the standard RFP response calendar is shaped backwards, and what a budget-first rebuild of those same thirty days actually looks like.","thumbnail_url":"https://img.transistorcdn.com/R-CfNtH7pMChxT2ZVKTR4-qVQ7s66VOhpRHLmO6-tik/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NTEy/OTNiMTcyYTY5MDE0/MGYxYTg5ZjI1NzFm/ZTU5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}