{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Thinking","title":"The Importance of Simplicity: Keeping It Simple Early","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4f45510f\"></iframe>","width":"100%","height":180,"duration":521,"description":"It is easy to complicate our work. Many of the tools we use these days make it incredibly easy to add more and more with less and less effort. Steve Jobs knew that keeping things simple was the key to a good user experience. We can add two keyboards to an iPad, but users don’t need two keyboards to type on. We need to keep our work simple too. And we explore that in this episode. ","thumbnail_url":"https://img.transistorcdn.com/PPRHUEcdk0x_YMl6w_f-fT_5s4vBMVfNUSkR7n1am58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE4NDM5LzE2MTI4/OTY1NjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}